News Media Highlights
 
 

Aug 16, 2010  
WorkLight Offers New Native iOS Support To Enable iPhone Application Connectivity
"With this support, developers and IT professionals will be able to easily integrate new iPhone (News - Alert), iPad and iPod apps with enterprise systems, and to connect previously existing native applications with enterprise infrastructure as well."
 
 

Aug 11, 2010  
App Surge and Smartphone Growth Set Stage for Mobile Banking Uptick
"Regardless of how the service is delivered and to what device, some industry participants argue that financial institutions cannot afford to ignore it. The growth of smartphones, they add, will just accelerate adoption."
 
 

Aug 1, 2010  
7 Steps to Get Started With Multi-Channel Banking Applications
"A typical banking application allows customers to view balances, transfer funds and pay bills, for example. This simple tool has been getting significant attention this year, most recently in a comScore, Inc., research survey that singled out mobile banking applications as the fastest-growing category for smartphones."
 
 

Jul 13, 2010  
Free Evaluation Suite from WorkLight
"Worklight is offering coders free access to an evaluation version of its multi-platform development suite, billed as a means of building, deploying, and managing applications for iPhones, Androids, BlackBerrys, Windows and Mac desktops and notebooks, and the Web."
 
 

Jul 9 , 2010  
Web Happy iPhone Dev Kit Grants Free Evals
"Access to the evaluation suite for development purposes is completely free, and developers are granted unlimited access to the company's tools, including the WorkLight Studio, an Eclipse plug-in that lets you couple web-based code with native code across multiple platforms; the WorkLight Server, which offers caching, clustering, and load balancing; and the WorkLight Console, a web interface for tracking and managing applications."
 
 

Jul 9, 2010  
Five Tips for Launching Mobile, Desktop, and Web Applications to Your Customers
"Given the proliferation of smartphones, tablets, netbooks, and social networks, it is not surprising that many companies are extending their business beyond the corporate website in an attempt to engage their customers on the channels they use daily. These basic tips will help guide you as you develop your extended channel application strategy."
 


Jun 10, 2010  
Customers Unhappy With Mobile Banking Apps
"Over half of smartphone users are not happy with their banking institution’s mobile application, as shown by a study released this week by multi-channel software and services developer WorkLight. Customers were asked about banking directly on their devices in response to increasing smartphone usage and greater investments by financial institutions on app development."
 
 

Jun 9, 2010  
Half of Banking Customers Not Satisfied with Smartphone App Offered by Their Bank
"This latest survey reveals customers are simply not happy with the user experience and feature offerings of banking applications, and have serious security concerns. The survey of 300 banking customers in the U.S. was conducted by WorkLight, a provider of multi-channel software and services."
 
 

Jun 8, 2010  
Survey Shows Disappointment in Banking Apps
"This is an indication of the high standards that exist in the fragmented smartphone application market, creating a real challenge for banks and mobile application developers,” commented Kurt Daniel, COO at WorkLight. “Facing growing market demand for this class of applications, companies often compromise on quality and depth for a quick go-to-market. Unfortunately, this approach creates the risk of offering mobile applications that do not meet expectations and reflect negatively on banks’ brands."
 
 

May 27, 2010  
Hardware Is Meaningless. It’s About the Apps
"Shahar Kaminitz, CEO at WorkLight: Software—or more specifically, an enabled eco-system of software developers who write great applications—is the key. These developers push the envelope of what is possible and in turn drive the next generation of devices needed to support successful apps."
 
 

May 27, 2010  
Hotel Bookings Migrate from Websites to Facebook and Phones
"We were looking for a way to monetize our presence on Facebook and reach customers at their desktops," said Zeev Rosenberg, general manager at Best Western Hotel President Berlin. "We turned to WorkLight to efficiently extend our business and complement our traditional online booking tools. Since our launch, we have seen higher-than-expected usage of the booking application"
 
 
May 17, 2010  
Mobile Software Provider WorkLight Has a New Target: e-Commerce
"WorkLight announced that it had begun building a software solution for Best Western Hotel, allowing customers to book rooms on the hotel’s Facebook page. Zeev Rosenberg, the hotel’s general manager, says he’s seen a higher-than-expected use of the booking application, and that the hotel will shortly launch a new iPhone app."
 
 
May 14, 2010  
IT Infrastructure: eWEEK`s Products to Watch
"Each month, eWEEK editors name new or newly updated enterprise-class products that we think shold be on IT professionals’ radars—products and services that promise to create efficiencies as well as competitive advantage. This month eWEEK recommends checking out WorkLight."
 
 

May 13, 2010  
More Smartphones, More Apps Mean More Mobile Developer Jobs
"The rapid rise of the iPhone and competitors like Google Android, Blackberry and Palm Pre, as well as the release of the iPad, has created something of a micro-economy for mobile apps. Developers in the space made more than $2 billion in 2009. The demand for mobile apps has helped WorkLight grow."
 
 
May 11, 2010  
Worklight Unveils Smartphone Platform for Banking
"Mobile Banking has been more of an exercise in educating the user that the phone can access their account balance and check transaction history. If this can help accelerate more financial institutions to provide more channels for consumers to access their personal financial information, this can help continue to drive the mobile web and services. It’s good to know that Worklight is taking a good first step to target smartphones."
 
 
May 4, 2010  
WorkLight Strengthens Technology Team With New CTO and VP R&D
"WorkLight has expanded its executive team with the appointment of Ron Perry and Yaron Goldberg as, respectively, chief technology officer and vice president of research and development. They will be instrumental in leading the company's technology vision and innovation."
 
 
May 4, 2010  
WorkLight Strengthens Technology Team with New Hires
"WorkLight, a leader in multi-channel software and services, has expanded its executive team. Global financial services, ecommerce companies and other enterprises rely on WorkLight to securely drive customer, partner and employee transactions and engagements through a multitude of mobile, desktop and web channels."
 
 
April 27, 2010  
Reach of Customer Engagement E-Commerce Tool Blankets Variety of Emerging Channels
"As consumers continue to flock to new mobile devices and Internet channels, companies must constantly find a way to extend their businesses beyond their main website, while providing a consistent user experience. To meet this need, the WorkLight Solution for E-Commerce enables companies to offer convenient applications for mobile devices, desktops, social networks and personalized homepages, developed in a single effort."
 
 
April 20, 2010  
WorkLight Launches New E-Commerce Solution for Smartphones, Desktops and Websites
"Retail, travel, hospitality, electronics and consumer goods companies can now engage customers via lightweight iPhone, Android, Windows, Mac and Facebook applications, widgets and gadgets quickly and efficiently. With the WorkLight Solution for E-Commerce, companies can build cross-platform applications that allow customers to search item availability, place orders, track deliveries and more."
 
 
April 20, 2010  
New E-Commerce Solution for Smartphones, Desktops and Websites
"As consumers continue to flock to new mobile devices and Internet channels, companies must constantly find a way to extend their businesses beyond their main website, while providing a consistent user experience. To meet this need, the WorkLight Solution for E-Commerce enables companies to offer convenient applications for mobile devices, desktops, social networks and personalized homepages, developed in a single effort."
 
 
March 30, 2010  
4 Ways Enterprise Software Is Becoming Social
"A bit different direction can be found with WorkLight, a widget development platform that can be used by customers on desktop Web browsers and on their mobile phones. The Best Western Hotel President in Berlin, Germany launched an online booking widget for desktops, Facebook and the Web. This allows customers to check rates, book rooms at a discount and receive notifications from the hotel about upcoming promotions. Customers can access regional conferences and cultural events, preview the hotel’s daily lunch menu and follow its Twitter feed for more updates."
 
 
March 17, 2010  
FinovateSpring: Companies to Showcase the Future of Financial and Banking Technology
"FinovateSpring is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in the entrepreneurial hotbed of San Francisco, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. Companies doing a demo at FinovateSpring: WorkLight."
 
 
March 17, 2010  
FinovateSpring 2010 Announces Companies Selected to Showcase the Future of Banking Technology
"36 companies will take the stage at FinovateSpring 2010 in San Francisco to showcase cutting-edge financial and banking technology innovations - WorkLight."
 
 
March 12, 2010  
The Business iPhone - Is Your Enterprise Ready For It?
"Today WorkLight extended the platform to add support for Google Android smartphones. The WorkLight development environment can be deployed on premise or invoked using a software-as-a-service model that allows developers to create widgets that automatically compile for the targeted platform."
 
 
March 10, 2010  
Best Western Hotel Launches Online Booking Widget
"Today WorkLight extended the platform to add support for Google Android smartphones. The WorkLight development environment can be deployed on premise or invoked using a software-as-a-service model that allows developers to create widgets that automatically compile for the targeted platform."
 
 
March 10, 2010  
Widgets Done Well
"With the Worklight platform, brands can build widgets once (or have their agencies build them :), and Worklight syndicates it out to multiple platforms. Securely. Check out the widget they produced for Best Western. Guests can get rates, check availability and make reservations without ever leaving Facebook, the blogs or the sites that they're on."
 
 
March 10, 2010  
Best Western Hotel Launches Online Booking Widget
"The Best Western Hotel President is the first Web 2.0 hotel in its region to launch an online booking widget for desktops, Facebook and the Web. Powered by WorkLight, the widget allows customers to check rates, book rooms at a discount and receive notifications from the hotel about upcoming promotions."
 
 
February 25, 2010  
Android Platform Enables Mobile UC for Business
"Developed by Worklight, Inc., WorkLight Solution for Android reportedly ensures “security in non-protected environments” so transactions and actionable personalized data can be accessed via an application"
 
 
February 24, 2010  
Mobile Unified Communications Report: Android Platform for Business Applications Now Available
"One option for businesses looking to serve customers on increasingly popular Android-based devices is the “WorkLight Solution,” which helps businesses to develop and run enterprise-class mobile applications."
 
 
February 18, 2010  
Android Mobile Application Platform for Secure Business
"Businesses looking to serve customers on the popular Android devices can now develop and run mobile applications using the WorkLight Solution - a development and production platform for enterprise-class applications."
 
 
February 16, 2010  
WorkLight Adds Google Android Support
"Today WorkLight extended the platform to add support for Google Android smartphones. The WorkLight development environment can be deployed on premise or invoked using a software-as-a-service model that allows developers to create widgets that automatically compile for the targeted platform."
 
 
January 26, 2010  
Popularity of Apple devices draws malware, report
"Many of the security best practices that were developed for browser-based applications need to be revisited. This is particularly relevant for businesses that have recognized popular devices, such as the iPhone, as part of their marketing and business strategies. As companies in online retail, financial services and other industries now turn to these devices as a way to reach customers and offer their services, they must find ways to mitigate emergent security risks."
 
 
January 1, 2010  
Trends in Banking: A Whole New Two-Way Arena
"The greatest benefit is that the widget acts like an always-on marketing and banking tool all wrapped into one piece of software. The mini apps seem to represent an end point in technology trends as different channels are merged into a single feed that is immediately available to consumers whenever they need it. Widgets enable genuine meaningful interactions between the bank and the customer while bringing the bank directly to where customers spend their time online."
 
 
December 16, 2009  
WorkLight Introduces Version 3.2 with Focus on Widget Developers
"The WorkLight Application Platform 3.2 provides a set of plug-in tools that cover the entire widget development cycle from definition to debugging for rapid deployment across multiple channels.
With the new capabilities, companies are now able to create and launch business widgets using standards-based web tools for the iPhone, Facebook, iGoogle and beyond with a single development effort."
 
 
December 13, 2009  
Executive Moves
"WorkLight: Kurt Daniel, 36, was appointed chief operating officer at the technology company. He was previously senior vice president at Parallels."
 
 
December 4, 2009  
Media Motion: WorkLight
"WorkLight, a builder of secure widgets for businesses that use Web 2.0, announced that Kurt Daniel has joined the company as chief operating officer. Daniel will manage all business operations for WorkLight in North America, including sales, business development, marketing, and operations."
 
 
November 9, 2009  
The Best of BAI Retail Delivery 2009
"Coolest online feature, not yet available: Credit card available-balance meter displayed directly on the user's PC desktop, powered by WorkLight. Best screenshot Runner up: WorkLight's visualization of its widget running in four environments with essentially the same GUI."
 
 
November 4, 2009  
WorkLight launches cloud-based financial widget platform
"WorkLight now offers financial institutions of all sizes a hosted SaaS (Software-as-a-Service) solution, providing secure widgets, fully developed, managed and hosted by WorkLight. Minimal integration effort with the current online banking system is required. Widgets include the bank's brand and may include advertising and special offers, linked to the bank's website." "
 
 
September 2009  
2010: Year of the Web 2.0 Widgets
"Consumers are becoming comfortable with transactional widgets, meaning banks must get more comfortable with Web 2.0.
A survey of 500 financial professionals by Web 2.0 firm Worklight found that 63 percent identify transaction widgets as a priority for the next 12 months. A transaction widget allows consumers to manage their finances, transfer funds and pay bills directly from their desktops, mobile applications, or social networking sites such as Facebook."
 
 
July 17, 2009  
Worklight 3.1 publishes business widgets on Facebook, iPhone, and everywhere else
"This makes more sense than most other “Enterprise 2.0″ products, says founder and chief executive Shahar Kaminitz, because it’s not trying to convince employees or customers to sign up for a new service. Instead, Worklight allows companies to reach users wherever they already are. Not only does the new version extend the reach of a Worklight application, it also lowers the costs involved, since companies no longer have to spend the money to develop a Facebook app, then develop an iPhone app — they just build one app and deploy it (almost) anywhere."
 
June 10, 2009  
Wrangling Banks' Security Architecture to Allow Transactions Anywhere
"We chose WorkLight because you end up building one application and deploying it into multiple situations. The UI is not rocket science. Getting the data out of the banks is where there’s value. We partner with one of the larger bank processors out there. There are lots of different ways to pull data; everyone’s got different opinions on security architecture. If you understand how it works, you’re able to quickly cut through barriers."
 
 
June 10, 2009  
With Widgets, Bank Securely from Anywhere
"Private banking provider Waterfield Technologies and secure application infrastructure supplier WorkLight teamed up to offer secure, widget-based banking solutions for financial institutions and their customers. Combining the WorkLight Application Platform with Waterfield’s financial know-how, the companies are enabling consumer banking — such as tracking account balances, transferring funds, paying bills and more — in the Windows Vista Sidebar, Mac OS X Dashboard, Facebook, iGoogle, Twitter, Apple iPhone and other channels."
 
 
June 2, 2009  
Twitter Hit with Rogue Anti-Virus Scams
"Our experience has shown that with new technologies arise new security challenges," said David Lavenda, VP marketing and product strategy at WorkLight, a New York-based vendor of Web 2.0 technologies. WorkLight's Lavenda, who is also founder of the Secure Enterprise 2.0 Forum, said it is important not to block new technologies, but instead figure out how to enable people to use the tools in a secure fashion."
 
 
June 2, 2009  
A Widget Guide for Online Retailers
"WorkLight offers a guide for what online retailers should have their widgets do. Among the suggestions: Allow customers to shop from the widget itself; provide personalized offers; and offer social-networking functions."
 
 
May 29, 2009  
Retailers Using Widgets Should Make Them a Contained, Personal Experience
"Today, online retailers are looking for ways to extend their reach to social networks, desktop and web widgets, blogs, and mobile applications to connect with customers,” says David Lavenda, vice president of marketing and product strategy at WorkLight, a vendor that helps retailers and other companies syndicate content throughout such venues. “But the real question is not how to capture customers’ attention, but rather how companies can generate sales and enhance customer loyalty via such popular tools as Facebook, the iPhone, iGoogle and others."
 
 
May 20, 2009  
IT Professionals Confused About Web 2.0
"David Lavenda, vice president of marketing and product strategy at Worklight, told SCMagazineUS.com that IT administrators know they need to secure the enterprise from Web 2.0 threats, but are not always sure what those threats are."
 
 
May 13, 2009  
WorkLight App Helps Facebook Work at Work
"WorkLight, has taken a third approach that could serve as a compromise between closed social networks and a total Facebook ban. Worklight is essentially a server that companies buy. The server acts as “a bridge” between traditional corporate IT systems and consumer portals like Facebook. Since the information passes through the server, it protects company’s internal systems from attack and data leakage.”
 
 
May 10, 2009  
Do Social Networks Invite Hackers into the Office?
"WorkLight takes a different approach to social networking than other Enterprise 2.0 vendors. While most focus on creating new enterprise software based on blog, wiki or social networking technology, WorkLight claims that it allows your employees to stay (safely) on their favorite consumer sites to connect with each other and customers and partners.”
 
 
May 6, 2009  
Web 2.0 Environs Are Now Hackers' Favorite Target
"Web 2.0 sites are now the premier target for hackers, amounting to 21 percent of all reported hacking incidents, according to a report issued yesterday. The study by the Secure Enterprise 2.0 Forum, an organization devoted to the secure use of social media at work, says that Web 2.0 sites are now attacked more frequently than sites operated by the media and retail businesses.”
 
 
May 5, 2009  
Can Social Networking Be Secure at Work?
"WorkLight provides enterprises with a server that allows them to move company information over consumer portals like Facebook and iGoogle without it living on the servers of those sites.”
 
 
May 5, 2009  
Can Social Networking Be Secure at Work?
"A new report revealed that hackers are increasingly targeting social networking services like Twitter and Facebook. Many employees who log on during the day at work might be causing information security risks at their companies. But banning the technologies would be short-sighted.”
 
 
April 27, 2009  
Waterfield Technologies has partnered with WorkLight to offer Web 2.0 banking
"Waterfield Technologies and WorkLight have announced an alliance to provide Web 2.0 banking services to their customers. Together they will provide a solution to retail financial institutions that will increase customer acquisition and lower customer costs. The alliance will use consumer online channels to deliver widget-based banking solutions to retail financial services institutions."
 
 
April 20, 2009  
Web 2.0 Widget Banking Takes Online, Mobile Channels to the Next Level
"Widgets are uniquely suited to simplifying the customer experience. In fact, it is partly the consumers’ positive experiences with widgets that are fueling their expectations for banking convenience and availability. Financial institutions can bridge this expanding online customer experience chasm if they can be assured that widget-based banking is secure and available in the places where customers spend time."
 
 
April 18, 2009  
The InformationWeek Startup 50: Business Technology Companies To Watch
"The companies that made our list were assessed on the following criteria: innovation in technology or business model; value, delivered in lower costs, increased sales, higher productivity, or improved customer loyalty; and enterprise readiness, meaning a product that scales and is ready for deployment."
 
 
April 13, 2009  
Web 2.0 Tools Gain Enterprise Acceptance
"Gartner estimated annual spending on enterprise social software to be $280.2 million in 2007, increasing to $1.06 billion in 2012. “We built an application that is an overlay on top of Facebook—it allows you to pull in your Facebook friends and collaborate with them behind the firewall.”
 
 
April 9, 2009  
WorkLight Brings Social Security to the Enterprise
"WorkLight is a leading light on the consumerization of IT in the enterprise. With WorkLight, companies now can use publicly available social media tools for business, yet remain compliant with mandated policies and controls."
 
 
April 9, 2009  
Web Tour Brings Startups To The Valley
"WorkLight's flagship product, WorkLight Application Platform, securely syndicates enterprise applications in a multitude of consumer online channels, such as widgets, social networks, personalized homepages, iPhone applications, blogs and RSS feeds."
 
April 9, 2009  
Web Tour Brings Startups To The Valley
"WorkLight's flagship product, WorkLight Application Platform, securely syndicates enterprise applications in a multitude of consumer online channels, such as widgets, social networks, personalized homepages, iPhone applications, blogs and RSS feeds."
 
 
April 6, 2009  
How do you solve a problem like Web 2.0?
"Secure Enterprise 2.0 Forum identified specific Web 2.0 security vulnerabilities. Business data and customer information can be protected if IT departments recognize (the) associated risks and prepare accordingly."
 
 
April 2, 2009  
What Harvard Business Review Teaches Us about Web 2.0 Banking and Peer Pressure
"Clearly, it is time for marketing and ecommerce executives to step up and prioritize those Web 2.0 technologies that have the greatest potential for Social Pressure Marketing - widgets, desktop gadgets, mobile apps, social networks, and more."
 
 
March 26, 2009  
Web 2.0 Banking to Develop Throughout 2009 - Report
"Financial services institutions are placing increased emphasis on the so-called 'social media' to enhance customer acquisition and retention, as well as to lower customer service costs, according to recent data collected during a webinar on the impact on Web 2.0 technologies on financial services."
 
 
March 20, 2009  
WorkLight to expand range into new travel sectors
"WorkLight is pushing ahead with plans for a range of applications for the business travel sector. The US-based company specialises in customised applications, widgets and RSS Feeds that can sit on a user’s desktop, social networking profile page, personalised search engine homepage or mobile phone."
 
 
March 19, 2009  
U.S. Travel Association Debuts Online Voting For Innovator of the Year Awards
"The Innovator of the Year Awards recognize companies or organizations whose outstanding efforts in the areas of technology, innovation, eCommerce and distribution have transformed their business and had a broad impact across the travel industry. This year’s competitors include WorkLight."
 
 
March 9, 2009  
Visible Banking Interview with Shahar Kaminitz, Founder & CEO of WorkLight
"People are familiar with the consumer interface of social media so why would you want re-invent the wheel, especially from a user-customer banking experience perspective."
 
 
February 27, 2009  
Bringing Web 2.0 into the Enterprise
"Interview with Shahar Kaminitz, founder and CEO of Worklight, whose technology harnesses Web 2.0 tools from the consumer Web for enterprise use. In this podcast, learn how online, consumer-oriented services like Facebook, iGoogle and Pageflakes can be connected into the enterprise environment without introducing security risks, and hear about some of the business results enterprises are achieving with these popular Web tools."
 
 
February 20, 2009  
Widgets to the rescue
"Banks and other financial services institutions can use widgets to unify the online and mobile banking experience; thus increasing brand value and volume of transaction handling. Rich and interactive widget frameworks provide a consistent customer experience everywhere banks meet customers, including smart phones. Thus, widget banking provides an effective way to generate revenues, retain the existing customer base and attract new customers."
 
 
February 17, 2009  
Ignore these browser flaws at your own risk
"The Secure Enterprise 2.0 Forum has just released its 2009 industry report outlining the top Web 2.0 security threats."
 
 
February 17, 2009  
Top 8 Web 2.0 Security Threats
"The Secure Enterprise 2.0 Forum has just released their 2009 industry report and the topic is the top Web 2.0 security threats. When introducing Web 2.0 into the workplace, it's important to have a good understanding of the types of risks involved. However, that said, while Web 2.0 may present different types of challenges, those are not necessarily any worse than the risks involved with legacy applications - they're just different. And the opportunities that Web 2.0 technology can provide a business make overcoming these potential threats worth the effort."
 
 
January 30, 2009  
Putting Web 2.0 to work
"Many business leaders see social-networking tools as frivolous, but they can encourage collaboration. For many organisations, Enterprise 2.0 represents a chance to preserve existing investments in technology by liberating the data contained in back-end systems and making it available to users over the internet through “widgets”.
 
 
January 27, 2009  
Business starts to take Web 2.0 tools seriously
"Ness, a technology consulting firm, for example, has built a widget using tools from WorkLight, an Israel-based company, that enables its consultants to input details of billable hours via the internet on a regular basis, rather than at month-end. The widget feeds directly into Ness’s core SAP system. “When we take into account the hours of employee time saved in this way, we’ve calculated that we’ll get an ample return on the project cost of $100,000 within a year,” says Andres Kukawka, Ness chief executive. The company plans a similar widget for capturing employee expenses information."
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January 22, 2009  
Mobile banking adoption to be driven by smartphones - report
"Mobile banking will grow as the online experience makes its way to smartphones, according to a report produced by  WorkLight. The online banking experience is set to quickly migrate to web-enabled smartphones such as the iPhone, Google G1 Phone and the BlackBerry Storm and to attractive mobile banking applications that will drive the adoption, researchers believe."
 
 
January 13, 2009  
Revenue Generation via Widgets and Social Networks Become New Trend
"Worklight recently released a report, entitled, “Web 2.0 for Business – Trends, Statistics and Recommendations for Businesses,” illustrating the ways companies are conjuring business opportunities by targeting widgets and Social Networks, which operate almost exclusively on Web 2.0 platform.
The report reveals the major reasons for this mushrooming trend - an exponentially increasing Internet usage and dependency; a high percentage of people turning to social networks to communicate, recommend and seek advice for all sorts of stuff; widgets gaining in desktop prominence for continuous updates."
 
 
January 8, 2009  
Q&A With WorkLight's Shahar Kaminitz: Using Web 2.0 To Your Advantage
"Web 2.0 may include social networking like Facebook and homemade blogs, but it's also a business opportunity that small and midsize companies would be wise to invest in. WorkLight CEO Shahar Kaminitz explains how it can help businesses cut costs and even generate revenue."
 
 
January 8, 2009  
Nielsen announces the 10 Best Intranets of 2009
"David Lavenda, VP Marketing and Product Strategy at software developer WorkLight says of this year's list and report “We see that the same trends the report identifies are mirrored beyond the ecosystem of the intranet, and are also prevalent in the way companies interact with customers, partners and employees in general. We're seeing large organizations, particularly in the financial services industry, turning to web 2.0 as a way to enhance user experience and provide meaningful business benefits, without requiring a large portal or intranet overhaul."
 
 
January 7, 2009  
Daily Tidbits
"WorkLight, a company that provides Web 2.0 services for businesses, released a report Wednesday detailing how the enterprise is using widgets and social networks to generate business. According to the report, 87 percent of surveyed companies are planning to use online services to improve customer service and acquire new customers. It also found that companies are currently using widgets and social networks to identify and capitalize on specific business needs, as well as increase engagement and their reach."
 
 
January 6, 2009  
2009's Hottest Tech Trends
"Many employees are using such social-networking sites as LinkedIn, MySpace or Twitter to communicate with peers and customers. In addition, a growing number of vendors aim to help companies set up and manage enterprise-grade Web 2.0 applications. For example, WorkLight offers Java-based software that will help authenticate, encrypt, store and manage Web 2.0 applications."
 
 
January 5, 2009  
Web 2.0: Hot technology for 2009
"The Web 2.0 phenomenon is unstoppable. Employees are turning in droves to blogs, wikis, mash-ups, social networking, crowdsourcing and other variations on the Web 2.0 theme. The challenge for IT executives is how best to harness Web 2.0 technologies in a way that's secure; serves such basic enterprise functions as collaboration; and adds to worker productivity, revenue generation and overall business benefits."
 
 
January 5, 2009  
10 Start-Ups to Watch in '09 - WorkLight
"Why we're watching it: WorkLight will make it easier for enterprises to adopt Web 2.0 technology by connecting them to existing collaboration technologies widely available on the Web. Instead of buying and installing a separate social-networking software package, for example, London's Standard Chartered Bank settled on WorkLight because it enables the secure use of Facebook - which many of its workers already used. WorkLight lets businesses use such Web tools as Facebook in such a way that sensitive data is never visible to non-employees and is not stored on public servers."
 

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