 | | The online medium has become the most prominent channel for advertising and is measured in the tens of billions of dollars. To drive more business and increase brand visibility, companies spend much of their budget on linked advertisements and banners, hoping to redirect traffic to their website. Leveraging WorkLight-powered website widgets, this process can be done more effectively. |  | | Using web widgets, organizations are able to simply embed engaging stand-alone applications into third-party websites, personalized homepages and social networks, gaining not only visibility but also the ability to execute immediate transactions that drive real business value. | | | | |
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